TikTok will allow advertisers to source content from Getty Images when using the platform's AI ad creation tool. With this integration, advertisers can use Getty-licensed images and videos to create ads containing AI-generated content, including AI avatars that look like real people.
This integration will be available through TikTok's Symphony Creative Studio – an AI-powered video creation tool that has been rolled out to all advertisers today. The tool can create videos based on product descriptions, add AI avatars to “speak” about that product, and even incorporate AI-powered voiceovers in various languages. Advertisers can also use this tool to create multiple versions of ads, as well as “remix” an existing ad.
Since launching its own AI image generator last year, Getty Images has struck deals across the AI industry, giving companies like Nvidia and Picsart access to a trove of licensed content Safe for your commercial purposes.
Peter Orlowsky, Senior Vice President of Global Strategic Partnerships at Getty Images, said in the announcement: “This partnership provides a seamless integration into TikTok's Symphony Creative Studio, giving brands and businesses direct access to our massive library of millions of premium images and videos, ensuring they can easily create powerful and engaging content first on TikTok”.
